Negotiate Anything

#1 Negotiation Guru Reveals the Secrets of Negotiation & Influence

Sep 11, 2025
Giuseppe Conti, the world's top negotiation guru and best-selling author, shares invaluable insights from his extensive experience advising Fortune 500 companies and teaching at renowned universities. He emphasizes the crucial role of preparation, revealing how many fail due to lack of it. Giuseppe discusses the shift from pushing to pulling in negotiations, advocating for empathy and collaboration. He also highlights the power of AI as a supportive tool in negotiations, offering a fresh perspective on mastering influence in corporate settings.
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INSIGHT

Influence Vs. Negotiation As Different Skills

  • Negotiation is usually external while influence is often internal and requires different approaches.
  • Treat internal stakeholders with a pull strategy: ask, listen, build shared vision.
ADVICE

Make Preparation Mandatory

  • Institutionalize written preparation above set thresholds to force accountability.
  • Add role-plays for higher-stakes deals to improve delivery and outcomes.
ADVICE

Use AI As A Smart Intern

  • Use AI as a 'smart intern' to draft questions, objections, and fill your prep template quickly.
  • Always review and adapt AI outputs using your experience before using them in negotiation.
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