Perpetual Traffic The #1 Communication Book Everyone Needs to Read in 2026 with Charles Duhigg
30 snips
Dec 9, 2025 
Join Charles Duhigg, bestselling author known for his insights on behavior and communication, as he reveals the secrets to effective interactions. He discusses the three types of conversations—practical, emotional, and social—and how understanding them can enhance trust in marketing. Duhigg shares techniques for turning shallow questions into deep dialogue, like the art of 'looping' to show you're truly listening. Learn how subtle communication in ads can create genuine engagement and why small courtesies online can significantly reduce conflict.
AI Snips
Chapters
Books
Transcript
Episode notes
Three Conversation Types Matter
- Conversations fall into three core types: practical, emotional, and social.
- Matching the other person's conversation type unlocks productive dialogue and connection.
Match Emotion Before Facts
- Match the emotional layer before presenting facts when someone is vaccine-skeptical or worried.
- Ask permission to shift into practical reasoning by saying something like, "Can I tell you why I decided..."
Ask Deep Questions Often
- Ask many questions and use deep questions that probe values, beliefs, or experiences.
- Let people describe their problem so they start convincing themselves your solution fits.
