Conversations vs. advertising messaging

Do you ever feel like your marketing messages aren’t landing? What if the real issue isn’t the message itself, but how you’re communicating it? In today’s episode, we explore the art of communication with Charles Duhigg, the New York Times bestselling author of The Power of Habit and Super Communicators. 

Charles shares how understanding different types of conversations can help you connect with your audience, build trust, and make your marketing more effective. We touch on how this concept applies to modern marketing strategies, such as non-salesy Meta ads that subtly invite engagement rather than pushing a direct call to action. 

We’ll also share tactics you can start using immediately, whether you're running campaigns or navigating family holiday dynamics. Tune in to take your communication and marketing skills up a notch.

In This Episode:

- The power of super communication 

- Practical vs. emotional conversations

- Turning surface-level questions into deep conversations

- Listening and proving you're paying attention

- Small courtesies like “please” and “thank you” have a huge impact

- Communication rules across generations & online sarcasm 

- Connecting emotionally through Meta ads

- How to connect with Charles Duhigg

Mentioned in the Episode:

• Supercommunicators: How to Unlock the Secret Language of Connection: https://amzn.to/3Xj0ioW  
• The Power of Habit: Why We Do What We Do in Life and Business: https://amzn.to/4adpO6o   
• Previous Episode with Charles: https://perpetualtraffic.com/podcast/episode-609-unlock-the-secrets-of-connection-3-steps-to-supercommunication-with-charles-duhigg/ 

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Connect with Charles Duhigg:

• Website: https://charlesduhigg.com/ 
• LinkedIn: https://www.linkedin.com/in/charlesduhigg/ 
• Instagram: https://www.instagram.com/charlesduhigg/ 

Connect with Ralph Burns: 

• LinkedIn - https://www.linkedin.com/in/ralphburns 
• Instagram - https://www.instagram.com/ralphhburns/ 
• Hire Tier11 - https://www.tiereleven.com/apply-now 

Connect with Lauren Petrullo:

• Instagram - https://www.instagram.com/laurenepetrullo/
• LinkedIn - https://www.linkedin.com/in/laurenpetrullo  
• Consult Mongoose Media - https://mongoosemedia.us/ 

Mentioned in this episode:

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https://www.activecampaign.com/