E8: "Scaling a Newsletter Into 10 Businesses" | Sahil Bloom, Curiosity Chronicle

Erik Torenberg sits down with Sahil Bloom, writer of The Curiosity Chronicle, whose insights are seen by over one million people across his social platforms and newsletter. Riverside.fm is a presenting sponsor of Media Empires. Go to https://creators.riverside.fm/MediaEmpires + use code MEDIAEMPIRES for 20% off individual plans.

In this conversation, Sahil and Erik discuss the strategies to scaling your business as a creator, Sahil's career journey of leaving private equity to write impactful financial content, and how to build durability into your career as a creator.

Media Empires is part of the Turpentine podcast network. To learn more: www.turpentine.co

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SPONSOR:

Head to Beehiiv, the newsletter platform built for growth, to power your own. Connect with premium brands, scale your audience, and deliver a beautiful UX that stands out in an inbox. 🐝to https://Beehiiv.com and use code "EMPIRES" for 20% off your first three months.

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We're hiring across the board at Turpentine and for Erik's personal team on other projects he's incubating. He's hiring a Chief of Staff, EA, Head of Special Projects, Investment Associate, and more. For a list of JDs, check out: eriktorenberg.com.

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RECOMMENDED PODCAST:

🎙️ECON 102 W/ NOAH SMITH - Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week.

Apple: https://podcasts.apple.com/podcast/id1696419056

Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs

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TIMESTAMPS:

(00:00) Episode Preview

(01:09) Sponsor: Riverside

(02:12) Being a creator entrepreneur

(05:26) B2C to B2B and operationalizing your content creation

(07:24) Examples of operationalizing in media

(10:13) Finding the operator to partner with

(12:37) Transforming cost centres into profit centres

(16:05) Building durability into your career as a creator

(17:56) COO as a service

(18:30) What do deals with creators and operators typically look like?

(20:53) The opportunity of talent incubation

(22:48) Sahil's moonshot and what he'll be working on five years from now

(25:21) Types of businesses worth buying 

(26:43) Sahil's career journey and developing conviction

(28:50) Would Sahil consider building a platform?

(30:12) Hundred million dollar vs one billion dollar plan

(32:04) Investing and getting upside in creators

(44:12) The scarcity of attention and distribution

(46:27) Where's the opportunity today for the next Sahil Bloom?

(47:22) Content strategy between Twitter and LinkedIn 

(49:12) Is podcasting worth the time?

(50:49) Creating a book from the business perspective

LINKS:

Sahil's site: https://www.sahilbloom.com

SOCIAL MEDIA:

@sahilbloom (Sahil)

@eriktorenberg (Erik)

@MediaEmpiresPod (Media Empires)