2min chapter

"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition  cover image

E8: "Scaling a Newsletter Into 10 Businesses" | Sahil Bloom, Curiosity Chronicle

"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition

CHAPTER

How to Scale a Personal Branding Agency

I like writing for myself, but I would like writing for other people instead. And it wasn't doing any ghost writing because I didn't want to spend time writing. So personal branding agency has kind of turned into now a bigger business that has an operator and a CEO that runs it. It's going to be basically our model, which we haven't talked about all that much is like figuring out how to operationalize this for creators, the real secret sauce.

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