Erik Torenberg sits down with Sahil Bloom, writer of The Curiosity Chronicle, whose insights are seen by over one million people across his social platforms and newsletter. Riverside.fm is a presenting sponsor of Media Empires. Go to https://creators.riverside.fm/MediaEmpires + use code MEDIAEMPIRES for 20% off individual plans.

In this conversation, Sahil and Erik discuss the strategies to scaling your business as a creator, Sahil's career journey of leaving private equity to write impactful financial content, and how to build durability into your career as a creator.

Media Empires is part of the Turpentine podcast network. To learn more: www.turpentine.co

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SPONSOR:

Head to Beehiiv, the newsletter platform built for growth, to power your own. Connect with premium brands, scale your audience, and deliver a beautiful UX that stands out in an inbox. 🐝to https://Beehiiv.com and use code "EMPIRES" for 20% off your first three months.

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We're hiring across the board at Turpentine and for Erik's personal team on other projects he's incubating. He's hiring a Chief of Staff, EA, Head of Special Projects, Investment Associate, and more. For a list of JDs, check out: eriktorenberg.com.

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RECOMMENDED PODCAST:

🎙️ECON 102 W/ NOAH SMITH - Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week.

Apple: https://podcasts.apple.com/podcast/id1696419056

Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs

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TIMESTAMPS:

(00:00) Episode Preview

(01:09) Sponsor: Riverside

(02:12) Being a creator entrepreneur

(05:26) B2C to B2B and operationalizing your content creation

(07:24) Examples of operationalizing in media

(10:13) Finding the operator to partner with

(12:37) Transforming cost centres into profit centres

(16:05) Building durability into your career as a creator

(17:56) COO as a service

(18:30) What do deals with creators and operators typically look like?

(20:53) The opportunity of talent incubation

(22:48) Sahil's moonshot and what he'll be working on five years from now

(25:21) Types of businesses worth buying 

(26:43) Sahil's career journey and developing conviction

(28:50) Would Sahil consider building a platform?

(30:12) Hundred million dollar vs one billion dollar plan

(32:04) Investing and getting upside in creators

(44:12) The scarcity of attention and distribution

(46:27) Where's the opportunity today for the next Sahil Bloom?

(47:22) Content strategy between Twitter and LinkedIn 

(49:12) Is podcasting worth the time?

(50:49) Creating a book from the business perspective

LINKS:

Sahil's site: https://www.sahilbloom.com

SOCIAL MEDIA:

@sahilbloom (Sahil)

@eriktorenberg (Erik)

@MediaEmpiresPod (Media Empires)