Sinica Podcast

Xiaohongshu's "TikTok Refugees," with Ivy Yang and David Fishman

36 snips
Jan 19, 2025
Ivy Yang, founder of Wavelet Strategy, and David Fishman, a senior manager at Lantau Group, dive into the fascinating migration of TikTok users to Xiaohongshu. They discuss the cultural dynamics and community shifts happening as American users adapt to a new platform. The conversation reveals the challenges of bicultural communication and the importance of mutual understanding between American and Chinese users. They also highlight the skepticism around media and the evolving landscape of social media in China with its unique cultural nuances.
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ANECDOTE

TikTok Exodus to Xiaohongshu

  • American TikTokers ironically downloaded Xiaohongshu en masse after the US ban.
  • This was a humorous act of defiance in response to the ban.
INSIGHT

Early Xiaohongshu Adopters

  • Some TikTokers and Instagrammers, especially beauty and fashion influencers, were already on Xiaohongshu.
  • This pre-existing group, combined with the US ban, catalyzed the mass migration.
ANECDOTE

Evolving Memes

  • Early memes about the migration quickly evolved; "Chinese spy" jokes gave way to "cat tax".
  • "Cat tax" involved Chinese users asking for cat pictures as a welcome gesture.
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