Ivy Yang

Ivy Yang, founder of Wavelet Strategy, and David Fishman, a senior manager at Lantau Group, dive into the fascinating migration of TikTok users to Xiaohongshu. They discuss the cultural dynamics and community shifts happening as American users adapt to a new platform. The conversation reveals the challenges of bicultural communication and the importance of mutual understanding between American and Chinese users. They also highlight the skepticism around media and the evolving landscape of social media in China with its unique cultural nuances.

Ivy Yang, founder of Wavelet Strategy and expert in U.S.-China business dynamics, delves into the future of TikTok amid potential bans. She discusses the shift of users to RedNote, highlighting its unique features and user experience. Ivy explores the cultural implications of moving towards a Chinese platform while addressing U.S. perceptions of Chinese apps like TikTok and Shein. She emphasizes the challenges Chinese brands face in defining their identity in the U.S. market against a backdrop of geopolitical tensions.