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Xiaohongshu's "TikTok Refugees," with Ivy Yang and David Fishman

Sinica Podcast

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TikTok Refugees: The Shift to Xiaohongshu

This chapter explores the migration of American TikTok users to the Chinese platform Xiaohongshu in response to potential bans on TikTok. The speakers discuss the implications of this shift on social media behavior, demographic trends, and the evolving nature of community dynamics within Xiaohongshu. Additionally, they examine the challenges and opportunities for bicultural communication as these 'TikTok refugees' interact with local users.

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