Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast #249 How to Build a National Septic Pumping Empire (The 2025 Playbook)
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Oct 9, 2025 Micah Findley, co-founder of HomeField and expert in scaling field-service businesses, dives into the often-overlooked septic pumping industry. He discusses how to build a national brand, the impact of COVID on market dynamics, and the importance of service agreements for stabilizing cash flow. Micah shares insights on pricing strategies, operational challenges like dump waits, and how technology transforms the industry. He emphasizes the need for multiple service lines beyond pumping and the role of marketing in capturing local visibility. This is a deep dive into thriving in a niche business!
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Septic Demand Is Rapidly Changing
- Septic demand is rising as demographics shift away from traditional rural owners to wealthier suburban homeowners.
- Micah Findley says COVID-driven building outside city limits and newer home types increased septic market potential.
Pumping Is Entry; Services Drive Value
- Pumping is the universal entry point: every system needs periodic pumping and it generates steady volume.
- Higher-margin work (repairs, installs, commercial) is where lifetime value and differentiation live.
Collect System Data Before You Scale
- Log customer system data and historical permits before you scale a location.
- Micah built an app to centralize permits, videos, pump history, and schematics to improve diagnostics.