Micah Findley

Micah Findley, co-founder of HomeField and expert in scaling field-service businesses, dives into the often-overlooked septic pumping industry. He discusses how to build a national brand, the impact of COVID on market dynamics, and the importance of service agreements for stabilizing cash flow. Micah shares insights on pricing strategies, operational challenges like dump waits, and how technology transforms the industry. He emphasizes the need for multiple service lines beyond pumping and the role of marketing in capturing local visibility. This is a deep dive into thriving in a niche business!