#249 How to Build a National Septic Pumping Empire (The 2025 Playbook)
Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast
Outro
Closing thanks, episode wrap-up, and final reflections on septic's opportunity and industry dynamics.
John sits down with Micah Findley (HomeField) to talk about building a national brand in one of the most overlooked trades: The Septic Pumping Business. From pricing thousand-gallon pumps to dump fees, grease traps, and service agreements, this is the real playbook for scaling a modern Septic Pumping operation.
They unpack the entire stack—how a Septic Truck Business goes beyond “just pumping” into repairs, installs, commercial work, and recurring maintenance—plus route density, transfer (frac) tanks, land application vs treatment plants, AR policies, and the software/marketing engines (LSA, PPC, ServiceTitan/Housecall Pro) that drive profitable Septic Pumping growth.
💡 What You’ll Learn
-The septic stack: pumping → repairs → installs → commercial → grease
-Pricing pumps when dump fees, fuel, and labor vary by market
-Service agreements that stabilize cash flow and boost LTV
-Capacity building: route density, day/night shifts, and transfer tanks
-Vertical integration: land application vs full treatment plants (CapEx math)
-Tech & marketing: LSA, PPC, map pack, and card-on-file AR policies
-Hiring/training techs in a niche trade and standardizing KPIs
🎙️ Host
John Wilson
🎙️ Guest
Micah Findley (Home Field)
Shout Out to FieldPulse 🚀
FieldPulse is an incredible Field Service Management platform that helps you save hours each week while keeping your operations running smoothly. If you're looking to streamline your processes, stay competitive, and focus on what truly matters, FieldPulse is a game-changer!
📅 Book your demo
💼 Modernize is how smart contractors scale.
With inbound calls, live transfers, and branded programs, Modernize connects you to ready-to-buy homeowners. Over 9M leads delivered and $4B+ in revenue generated.
👉 Start growing
🚀 Huge Shoutout to SupplyHouse!
When it comes to fast turnaround times, SupplyHouse has our back! With 250,000+ SKUs covering plumbing, HVAC, and electrical, they make sure we get the right materials—fast and hassle-free.
💡Their Trademaster program offers free shipping, returns, and discounts, all with no membership fee. Use promo code SH5 for five percent off your first order— Code is valid through 9/30/2025.
🔗 Check them out & level up your supply game here
📈 Keywords
septic pumping, septic pumping business, septic truck business, grease trap pumping, service agreements septic, wastewater treatment plant, land app
More Ways To Connect with O&O
John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC
📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.
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