The Unofficial Shopify Podcast SEO for AI: What Works, What’s Snake Oil
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Jul 1, 2025 In this discussion, Jason Berkowitz, an SEO expert from Break the Web, cuts through the noise surrounding AI SEO solutions that often lack credibility. He emphasizes that effective SEO still reigns supreme despite the influx of flashy, AI-driven gimmicks. Jason shares valuable insights on adapting SEO strategies to leverage new technologies while navigating client misconceptions about AI. The conversation also highlights the importance of structured data, optimizing content, and maintaining human oversight in marketing to ensure meaningful connections with customers.
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SEO Evolution with AI
- SEO is evolving due to changing consumer behavior and digital marketing shifts.
- The rise of AI introduces noise but also new dynamics in SEO strategies.
Beware AI SEO Service Claims
- AI SEO services claiming guaranteed optimization success are laughable without proof.
- Most AI SEO claims are unproven frameworks without measurable outcomes yet.
Hyper-Personalization in AI
- AI product recommendations are hyper-personalized and change with user context.
- This makes tracking brand awareness via AI platforms very challenging.