The Unofficial Shopify Podcast SEO for AI: What Works, What’s Snake Oil
24 snips
Jul 1, 2025 In this discussion, Jason Berkowitz, an SEO expert from Break the Web, cuts through the noise surrounding AI SEO solutions that often lack credibility. He emphasizes that effective SEO still reigns supreme despite the influx of flashy, AI-driven gimmicks. Jason shares valuable insights on adapting SEO strategies to leverage new technologies while navigating client misconceptions about AI. The conversation also highlights the importance of structured data, optimizing content, and maintaining human oversight in marketing to ensure meaningful connections with customers.
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Hyper-Personalization in AI
- AI product recommendations are hyper-personalized and change with user context.
- This makes tracking brand awareness via AI platforms very challenging.
Use Llms.txt Cautiously
- Implement llms.txt on your site if easy; it won't hurt but likely won't help now.
- It’s a proposed AI standard with no visible platform adoption yet, so treat as a harmless experiment.
Use Structured Data for SEO
- Structured data like JSON-LD helps Google with product info and rich snippets.
- While impact on AI platforms is unclear, it doesn’t hurt to have it properly implemented on your site.