Jason Berkowitz

In this discussion, Jason Berkowitz, an SEO expert from Break the Web, cuts through the noise surrounding AI SEO solutions that often lack credibility. He emphasizes that effective SEO still reigns supreme despite the influx of flashy, AI-driven gimmicks. Jason shares valuable insights on adapting SEO strategies to leverage new technologies while navigating client misconceptions about AI. The conversation also highlights the importance of structured data, optimizing content, and maintaining human oversight in marketing to ensure meaningful connections with customers.

In a fascinating discussion, Jason Berkowitz, founder of Break the Web, shares his insights on navigating SEO in 2025. He emphasizes the importance of human-first content, arguing that writing for people, not just algorithms, remains crucial. Jason highlights the significance of building topical authority and trust, while cautioning against chasing quick fixes and shortcuts. They also explore the evolving role of AI in marketing, advocating for its use as a supportive tool rather than a replacement for human creativity. This engaging exchange is a must-listen for brands looking to enhance their SEO strategy.

Join SEO expert Jason Berkowitz as he discusses e-commerce SEO tactics, keyword research, on-page vs. off-page SEO, link building strategies, and the impact of AI on SEO. Get actionable insights for Shopify stores to boost online visibility and drive conversions.