SEO for AI: What Works, What’s Snake Oil
The Unofficial Shopify Podcast
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Navigating the Middle Funnel: Strategies and AI Integration
This chapter explores effective content strategies tailored for the middle of the purchasing funnel, emphasizing audience intent and optimized search queries. The discussion covers the evolving role of AI in e-commerce, including innovations by Shopify and the challenges of consumer trust in AI-driven purchasing. Additionally, the chapter addresses the integration of SEO with AI, focusing on measuring brand perception and tracking performance amidst changing user interactions.
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