Build a Better Agency Podcast

Episode 524 Maximizing Agency Valuation with Ben Gaddis

11 snips
Oct 19, 2025
In a captivating discussion, Ben Gaddis, a former agency founder turned private equity investor, shares his insights on what elevates agency value today. He explores the shift from hiring staff to lean, productized delivery, emphasizing the balance between creativity and scalable systems. Ben highlights the significance of organic growth and the move away from traditional agency models. He provides practical strategies for account growth and discusses the traits that attract investors, advocating for focus on revenue over headcount for sustainable success.
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INSIGHT

Headcount Is No Longer The Primary Growth Lever

  • The agency model has shifted from headcount-driven growth to lean, productized delivery.
  • Firms that are nimble, tech-enabled, and product-focused will command different valuations.
ADVICE

Be Intentional About Choosing Size

  • Decide intentionally if you want a lifestyle agency and design systems to sustain it.
  • If you want buyer interest later, prioritize organic growth metrics like net revenue retention.
ADVICE

Systematize Account Growth

  • Build an account operating system that segments clients and creates repeatable growth plans.
  • Assign owners, set timelines, and convert best-practice actions into checklists to scale account growth.
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