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Ben Gaddis
Former agency founder-operator who grew and sold his agency and now runs Superstep Capital investing in tech services and agency businesses, offering a buyer's perspective on scaling, productization, and valuation.
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11 snips
Oct 19, 2025
• 52min
Episode 524 Maximizing Agency Valuation with Ben Gaddis
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In a captivating discussion, Ben Gaddis, a former agency founder turned private equity investor, shares his insights on what elevates agency value today. He explores the shift from hiring staff to lean, productized delivery, emphasizing the balance between creativity and scalable systems. Ben highlights the significance of organic growth and the move away from traditional agency models. He provides practical strategies for account growth and discusses the traits that attract investors, advocating for focus on revenue over headcount for sustainable success.
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