Ben Gaddis
Former agency founder-operator who grew and sold his agency and now runs Superstep Capital investing in tech services and agency businesses, offering a buyer's perspective on scaling, productization, and valuation.
Best podcasts with Ben Gaddis
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Oct 19, 2025 • 52min
Episode 524 Maximizing Agency Valuation with Ben Gaddis
In a captivating discussion, Ben Gaddis, a former agency founder turned private equity investor, shares his insights on what elevates agency value today. He explores the shift from hiring staff to lean, productized delivery, emphasizing the balance between creativity and scalable systems. Ben highlights the significance of organic growth and the move away from traditional agency models. He provides practical strategies for account growth and discusses the traits that attract investors, advocating for focus on revenue over headcount for sustainable success.
Nov 9, 2025 • 34min
Future-Proof Your Agency Through Innovation and Outstanding Leadership with Ben Gaddis | Ep #852
Ben Gaddis, former founder and CEO of T3 and now co-founder of Superstep Capital, shares his insights on innovation and leadership in the agency world. He emphasizes that agencies must embrace innovation as a core expectation to stay relevant. Gaddis recalls how he pivoted T3 to become a mobile leader early on and discusses the importance of investing in R&D. He also highlights the significance of having strong leadership and operational simplicity to scale effectively, all while navigating the complexities of AI in the current marketing landscape.
