Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
#656 - How to Rank Faster with Amazon PPC
Apr 12, 2025
Join Marcel Marculescu, CEO of IntelliRank, and Vincenzo Toscano, CEO of Ecomcy, as they dive into the fast-paced world of Amazon PPC advertising. Marcel shares his insights on the importance of long-tail keywords and user-generated content for boosting visibility. They explore evolving strategies for product launches and the significance of testing listings through Amazon experiments. Vincenzo introduces advanced techniques for Sponsored Display ads, emphasizing audience targeting and data-driven decisions to optimize campaigns and enhance sales.
41:51
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Quick takeaways
- Utilizing PPC advertising with targeted long-tail keywords and a gradual campaign approach helps new products gain visibility on Amazon.
- Sponsored display ads enhance audience targeting, allowing sellers to refine bids and improve performance through A/B testing and localization strategies.
Deep dives
Effective PPC Strategies for Product Launches
Using pay-per-click (PPC) advertising is a primary method for ranking new products on platforms like Amazon. The strategy involves a mix of automated and manual campaigns, beginning with targeted long-tail keywords. By consistently bringing in sales, even if only a few per day, sellers signal to Amazon that their product is gaining traction, which helps maintain visibility. Setting clear budgets and understanding the costs involved is crucial for keeping spending under control, especially for new products with limited reviews.
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