Vincenzo Toscano

Join Marcel Marculescu, CEO of IntelliRank, and Vincenzo Toscano, CEO of Ecomcy, as they dive into the fast-paced world of Amazon PPC advertising. Marcel shares his insights on the importance of long-tail keywords and user-generated content for boosting visibility. They explore evolving strategies for product launches and the significance of testing listings through Amazon experiments. Vincenzo introduces advanced techniques for Sponsored Display ads, emphasizing audience targeting and data-driven decisions to optimize campaigns and enhance sales.