In this episode, we've got two expert guests on our TACoS Tuesday advertising show. We're going to talk a lot about how to rank when you're launching with PPC and some advanced forms of advertising, such as sponsor display.
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Join us for an insightful episode featuring Marcel Marculescu, the CEO of IntelliRank. From his early days in Romania crafting browser-based games to becoming a cornerstone in the Amazon selling community, Marcel’s journey is a testament to his entrepreneurial spirit. We unpack his expertise in Amazon ranking and advertising, examining the evolution of strategies for product launches and the importance of a harmonious blend of organic methods and PPC advertising.
Our conversation ventures into the world of Amazon keywords, where Marcel sheds light on the power of targeting long-tail keywords. We explore how user-generated content, like reviews and Amazon Posts, can amplify product visibility — especially crucial during the initial stages of a product's life. Marcel also emphasizes the significance of testing product listings through Amazon experiments, providing a fresh perspective on customer insights versus personal biases. The essence of community comes to life as we discuss Amazing Days in Bulgaria, fostering a vibrant network for Amazon sellers in the region.
In the realm of advertising, we have Vincenzo Toscano, CEO of Ecomcy live in the Amazon Ads booth in Prosper Show to share advanced techniques for harnessing Amazon's Sponsored Display ads and audience targeting. We discuss isolating campaigns to refine bidding strategies, and an innovative approach using Helium 10’s Black Box tool to focus on complementary products. The episode wraps up with the undeniable value of seller networking and community events like Amazon Accelerate, highlighting how these connections fuel both personal and professional growth in the ever-evolving e-commerce landscape.
In episode 656 of the Serious Sellers Podcast, Bradley, Marcel, and Vincenzo discuss:
- 00:30 - Amazon Advertising Strategies for Ranking
- 04:08 - Romanians Dominating Ranking Companies
- 08:18 - Amazon PPC for New Products
- 11:55 - Optimizing Amazon Keywords and Strategies
- 12:40 - Leveraging Amazon Post for Visibility
- 18:51 - Europe Event Travel Opportunity
- 22:28 - Amazon Advertising Strategies Beyond Basics
- 27:16 - Maximizing Amazon Advertising With Basket Analysis
- 32:32 - Global Amazon Advertising Strategy Insights
- 34:05 - Helium 10 Ads Strategy and Growth
- 36:42 - Global Marketplace Advertising Strategies
- 41:04 - Amazon Seller Networking Value
