#154: RET feat. guest Larry Kendall

Written in 1938 by Napoleon Hill, 'Outwitting the Devil' was considered too controversial to be published in its era. The book is presented as an interview between Hill (Mr. Earthbound) and the devil (our inner dark self), where Hill uncovers the secrets to freedom and success by evaluating the greatest obstacles humans face in achieving their personal goals. The book discusses topics such as the difference between drifters and non-drifters, maintaining a definiteness of purpose, finding one’s other self, Hill’s seven principles, and the law of hypnotic rhythm. Annotated and edited for a contemporary audience by Sharon Lechter, it was finally published in June 2011.

In *Ninja Selling*, author Larry Kendall transforms the way readers think about selling by pointing out the problems with traditional selling methods. He offers a science-based selling system that gives predictable results regardless of personality type. The book teaches readers how to stop selling and start solving by asking the right questions and listening to their clients. It is an invaluable step-by-step guide that shows readers how to be more effective in their sales careers, increase their income-per-hour, and lead full lives. The Ninja Selling system is both a sales platform and a path to personal mastery and life purpose.

Atomic Habits by James Clear provides a practical and scientifically-backed guide to forming good habits and breaking bad ones. The book introduces the Four Laws of Behavior Change: make it obvious, make it attractive, make it easy, and make it satisfying. It also emphasizes the importance of small, incremental changes (atomic habits) that compound over time to produce significant results. Clear discusses techniques such as habit stacking, optimizing the environment to support desired habits, and focusing on continuous improvement rather than goal fixation. The book is filled with actionable strategies, real-life examples, and stories from various fields, making it a valuable resource for anyone seeking to improve their habits and achieve personal growth.

In 'The Infinite Game', Simon Sinek distinguishes between finite and infinite games. Finite games have known players, fixed rules, and a clear endpoint, whereas infinite games, like business and life, have no defined endpoint and are played to continue the game rather than to win. Sinek argues that leaders who adopt an infinite mindset, focusing on a 'Just Cause', building 'Trusting Teams', having 'Worthy Rivals', practicing 'Existential Flexibility', and showing the 'Courage to Lead', will build stronger, more innovative, and resilient organizations. The book uses real-world examples to illustrate the benefits of an infinite mindset and the pitfalls of a finite mindset in business and leadership.