The hosts talk about their experiences as fitness coaches, including challenges with leg training and hack squats. They discuss pain perception during warm-ups and the difference between coaching and mentoring. They emphasize the importance of having a professional website and delivering high-quality work. Getting results for clients is prioritized over social media marketing. Word of mouth and sharing client results are highlighted as effective marketing strategies.
Delivering high-quality coaching and helping clients achieve their goals is crucial for building your brand and reputation as a fitness coach.
Sharing before and after pictures, testimonials, and success stories of clients on social media platforms can provide social proof and attract potential clients.
Encouraging clients to share their progress, experiences, and testimonials on their own social media platforms can generate user-generated content and organic referrals, strengthening your reputation as a coach.
Deep dives
Get Results for Your Clients
The most important aspect of building your brand and reputation as a coach is getting results for your clients. Focus on delivering high-quality coaching and helping your clients achieve their goals. By getting impressive results, you will gain social proof and word-of-mouth referrals, which are powerful tools for growing your business.
Share Client Results on Social Media
With your clients' permission, share their before and after pictures, testimonials, and success stories on your social media platforms. Visuals, such as before and after pictures, and videos of clients sharing their experiences, work particularly well. Showcasing the diverse range of clients you work with can help potential clients see that they can achieve their goals under your guidance.
Highlight Real People and Real Stories
Focus on sharing success stories and testimonials that feature real people and relatable journeys. This can include stories of clients achieving specific activities or body image victories that they couldn't have imagined before. These stories create powerful connections and inspire others to pursue their own transformations.
Use Videos of Clients' Workouts and Techniques
Videos of your clients performing exercises and showcasing their improved techniques can be highly engaging and effective in showcasing the progress they've made. By highlighting their hard work and dedication, you provide tangible evidence of the results you help clients achieve and inspire others to join your coaching programs.
Emphasize User-Generated Content and Organic Sharing
Encourage your clients to personally share their progress, experiences, and testimonials on their own social media platforms. User-generated content and organic sharing carry significant weight in terms of social proof and word-of-mouth referrals. By showcasing clients who have transformed their lives and achieved their goals, you attract new clients and build a strong reputation as a coach.
RP Diet Coach app RP Hypertrophy App 0:21 Night time leg training 1:45 Nick solved his hack squat problem 4:26 Dealing with pain in warm ups 6:23 Mentoring vs coaching 10:52 Keep your client documents professional 17:17 What Mike was doing in 1998 19:27 Get good results for your clients 27:10 Word of mouth is still king 31:35 Focusing on struggling clients 34:45 Sharing client results 41:48 Before and afters don’t work on IG anymore
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