Negotiate Anything Before You Speak, They’ve Already Judged You — Here’s What to Do About It
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Jun 3, 2025 Evan Weiner, a presence expert and brand strategy educator at USC, shares insights on how judgments are made in milliseconds based on presence. He discusses the critical role of non-verbal cues in communication, emphasizing why your style and posture matter. Evan highlights how to cultivate a powerful and authentic presence to increase your persuasiveness. He also warns against 'communication dissonance,' where delivery overshadows message content. Tune in to learn strategies that can enhance your effectiveness in negotiation and leadership.
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Presence Shapes Perception Instantly
- Presence is how people experience us, both virtually and in person.
- Style, posture, and polish significantly influence persuasiveness beyond just words spoken.
Define And Optimize Your Presence
- Start your presence journey by defining your aesthetic identity externally.
- Make intentional choices in style, grooming, and body language to communicate authentically.
Doctor's Presence Boosts Credibility
- Katie, a doctor with pastel pink hair and tattoos, faced mistrust from patients due to her unconventional look.
- Optimizing her style and body language restored credibility and improved her career trajectory authentically.
