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The Fold
The non-endorsements, the fate of 1News.co.nz and tremors from small publishers
Nov 4, 2024
Anna Rawhiti-Connell, Head of Audience at The Spinoff, delves into the fallout from Jeff Bezos' non-endorsement move at the Washington Post, revealing its implications for media accountability in New Zealand. She discusses TVNZ's pivot back from closing 1News.co.nz, addressing the troubling signals from smaller publishers like Crux and NZ Geographic. The conversation also highlights significant leadership changes at Stuff, illuminating the broader struggles and transformations within the New Zealand media landscape.
45:28
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Quick takeaways
- The Washington Post's cessation of endorsements highlights a shift towards social media's influence, raising concerns about journalistic objectivity in legacy media.
- The struggles of smaller publishers like Crux and New Zealand Geographic underscore the challenges of sustaining independent journalism in today's digital landscape.
Deep dives
The Global Expansion of New Zealand Brands
The journey of New Zealand brands, such as Icebreaker and Whittaker's, illustrates the significance of strategic market selection for achieving global success. While innovative products are vital, choosing the right market plays a crucial role in a brand's international growth. A misstep in market selection can lead to wasted resources and lost momentum, undermining the potential for success. New Zealand Trade Enterprise offers support to brands aiming to expand globally, emphasizing the importance of informed market entry decisions.
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