3min chapter

The Fold cover image

The non-endorsements, the fate of 1News.co.nz and tremors from small publishers

The Fold

CHAPTER

The Power of Celebrity Endorsements in Politics

This chapter explores the influential role of celebrity endorsements in elections, particularly focusing on figures like Taylor Swift and Beyoncé. It discusses the intersection of politics and social media, the challenges candidates face regarding public perception, and the implications of political rhetoric on voting behavior.

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