Anna Rawhiti-Connell

Join Anna Rawhiti-Connell, Head of Audience at The Spinoff, as she delves into the changing landscape of children's media in New Zealand. Discover how YouTube's dominance has overshadowed traditional TV and learn about the struggles local content faces in terms of discoverability. The conversation also tackles the Broadcasting Standards Authority's research on trust in news, revealing generational divides in media consumption. Anna highlights how trust varies based on content type and age, painting a nuanced picture of modern news engagement.

Anna Rawhiti-Connell, Head of Audience at The Spinoff, and Robbie Nicol, host of Now You Know and comedy writer, discuss their innovative social-first news explainer series aimed at Gen Z. They reveal how treating young people as informed news consumers has garnered over 2.5 million views. The duo explores the art of blending serious journalism with humor, the unique characteristics of platforms like TikTok and Instagram, and data-driven strategies for engaging viewers. Their insights provide a roadmap for connecting authentically with the next generation.

Anna Rawhiti-Connell, head of audience for The Spinoff and former social media strategist, dives into the evolving landscape of audience engagement. She analyzes what led to a decline in referral traffic from social media and discusses the challenges of adapting content strategies amidst changing algorithms. The conversation also touches on Stuff's recent pivots, including the end of Newsable and the shifting dynamics at RNZ regarding content removal. Anna highlights the complexities of maintaining visibility for publishers in today's digital ecosystem.

Anna Rawhiti-Connell, a social media philosopher and contributor to The Spinoff, joins Duncan Greive to discuss significant shifts in social media. They dive into Meta’s controversial pivot towards a MAGA mindset and its implications for users and advertisers. The duo also tackles the uncertain future of TikTok in the U.S., analyzing its potential ban and privacy concerns. Lastly, they ponder Shayne Currie's predictions for New Zealand media in 2025, forecasting transformations amid evolving digital landscapes.

Anna Rawhiti-Connell, Head of Audience at The Spinoff, delves into the fallout from Jeff Bezos' non-endorsement move at the Washington Post, revealing its implications for media accountability in New Zealand. She discusses TVNZ's pivot back from closing 1News.co.nz, addressing the troubling signals from smaller publishers like Crux and NZ Geographic. The conversation also highlights significant leadership changes at Stuff, illuminating the broader struggles and transformations within the New Zealand media landscape.