The Fold The story of a long, strange decade in media + has the BSA fixed trust in news?
13 snips
Nov 10, 2025 Join Anna Rawhiti-Connell, Head of Audience at The Spinoff, as she delves into the changing landscape of children's media in New Zealand. Discover how YouTube's dominance has overshadowed traditional TV and learn about the struggles local content faces in terms of discoverability. The conversation also tackles the Broadcasting Standards Authority's research on trust in news, revealing generational divides in media consumption. Anna highlights how trust varies based on content type and age, painting a nuanced picture of modern news engagement.
AI Snips
Chapters
Transcript
Episode notes
YouTube Replaced After-School TV
- YouTube became the dominant daily platform for 4–14 year olds, rising to 69% reach in 2025.
- Linear free-to-air TV collapsed from 74% in 2015 to 14% in 2025, replacing shared family TV habits.
Netflix Growth Stalled For Kids
- Netflix surged between 2015 and 2020 but then declined from 47% to 36% daily reach by 2025.
- YouTube's free, algorithmic, user-generated model likely outcompetes Netflix's paid, commissioned content for kids.
Gaming Is Core, Not Peripheral
- Gaming is a major part of young people's media: 39% for mid cohort and 55% for 12–14 year olds.
- Gaming ties into livestreams, creators and social activity, making it central to attention, not peripheral.