2025 sees the release of the latest in The Fold’s obsession: NZ on Air’s Where Are the Audiences research. This time the focus is on children’s media – the third time this subject has been assessed, following work in 2015 and 2020. It tells a story even more stark and challenging than that which comes out of the bigger grown-ups survey. The Spinoff’s head of audience Anna Rawhiti-Connell has dug into the report, and talks with Duncan Greive about its most interesting insights. Then they dig into a fascinating new piece of research from the Broadcasting Standards Authority on the often vexed issue of trust in news media – one which has fresh detail both on types of media consumed, and how trust actually works in this context.
https://www.nzonair.govt.nz/news/where-are-the-audiences-childrens-media-use-report-2025/
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