Business Wars Best of Business Wars Daily | The Disney Dilemma | 6
Feb 9, 2023
Julia Alexander, a former entertainment reporter and streaming strategist at Parrot Analytics, joins comedian Chase O'Donnell to unpack Disney's current challenges as it shifts to streaming. They discuss Bob Iger's leadership changes and the drastic impact of the pandemic on film distribution. The duo explores how new competitors like Apple are reshaping Disney's strategies and audience expectations. They also dive into the absurdity of musicals in everyday life, revealing the evolving landscape of family entertainment and brand loyalty.
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Disney's Streaming Losses
- Disney's streaming service has been experiencing mounting losses, reaching $1.5 billion in Q3 2022.
- This is due to the high costs of producing and marketing content for the platform.
Disney's Streaming Strategy
- Disney's streaming strategy under Bob Chapek involved sending films straight to streaming, bypassing theaters.
- Critics argue this impacted revenue and audience behavior.
Chapek's Pandemic Strategy
- Bob Chapek's strategy involved bringing “theaters to people” during the pandemic by releasing films directly on Disney+.
- This strategy aimed to increase subscriber growth, despite anticipated revenue loss.
