Marketing Giants: Apple and Disney in Animation

In this chapter, speakers analyze the marketing strategies of Apple's film 'Luck' and its challenges in the crowded streaming space. They delve into the evolution of Disney and Pixar's dominance, assessing the impact of brand recognition on new competitors and the changing perceptions of Disney's appeal among different age groups. The conversation highlights the contrasting success of Apple in product advertising versus their struggles in entertainment, reflecting on the future of animation in this evolving landscape.