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Best of Business Wars Daily | The Disney Dilemma | 6

Business Wars

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Musicals, Disney, and the Future of Merchandise

In this chapter, the hosts express their love for musicals and discuss the absurdity of spontaneous song and dance in everyday life. They delve into Disney's evolution, focusing on Bob Iger's leadership, current challenges, and new strategies for revenue generation, including direct merchandise sales through digital platforms. The conversation also examines the intricacies of advertising and evolving consumer behaviors, particularly in relation to targeted ads and subscription models.

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