Motley Fool Money The Business Side of Super Bowl 56
Feb 12, 2022
In this exciting discussion, analysts Maria Gallagher, Asit Sharma, and Nick Sciple dive into the business dynamics surrounding Super Bowl 56. Gallagher highlights NBC's innovative broadcasting strategies and the subscriber retention challenges faced by streaming platforms. Sharma critiques the advertising tactics of major companies, emphasizing a shift toward social relevance. Sciple unveils the explosive growth of sports betting, dissecting its impact on the NFL. Together, they illuminate the financial stakes and marketing genius behind one of America's biggest events.
AI Snips
Chapters
Transcript
Episode notes
NBC's Peacock Strategy
- NBC strategically swapped Super Bowl rights with CBS, anticipating the Peacock launch.
- They're using major sporting events like the Olympics and Super Bowl to attract subscribers.
Live Sports as a Streaming Hook
- Sports viewers are loyal, making live sports a good hook for streaming services.
- Freemium models entice viewers with free content, then encourage paid subscriptions for ad-free or live viewing.
Declining Olympics Viewership
- The 2020 Summer Olympics had 17 million viewers, while the 2022 Winter Olympics opening ceremonies had 8.7 million.
- This decline reflects a broader trend of decreasing viewership for major sporting events.