The Business Side of Super Bowl 56
Motley Fool Money
The Power of Super Bowl Advertising
This chapter examines the competitive landscape of Super Bowl advertising, showcasing how industry giants like Coca-Cola and Budweiser leverage high-profile spots to strengthen brand presence. It discusses the shift towards more engaging and socially relevant content, emphasizing user-generated campaigns and the impact of social media trends. The chapter also contemplates the changing strategies of newer brands exploring the Super Bowl's potential for performance-based marketing.
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