The Business Side of Super Bowl 56
Motley Fool Money
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Broadcasting Super Bowl 56: Strategies and Streaming Dynamics
This chapter explores NBC's broadcasting strategies for Super Bowl 56 alongside the Winter Olympics, highlighting the importance of streaming platforms like Peacock. It examines the shifting dynamics of live sports viewership amidst the rise of streaming services and the impact on traditional cable subscriptions. Additionally, the chapter discusses the challenges of subscriber retention in a competitive market where loyalty is fleeting, and innovative content is essential to attract and maintain viewers.
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