The Business Side of Super Bowl 56
Motley Fool Money
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The Landscape of Mobile Sports Betting
This chapter explores the competitive dynamics of mobile sports betting, categorizing operators into startups and traditional gambling companies. It highlights the importance of marketing strategies and advertising expenditures as companies vie for market share, alongside the challenges of customer retention beyond promotions. Additionally, the chapter examines the rapid growth of revenue in sports betting, particularly in relation to the NFL and the evolving relationship between sports consumption and gambling.
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