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The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
The Fusion of Past & Future Shopping Experiences, Insights from Brand Capital Fund's Consumer VC Benchmarks Report with Diana Melencio at XRC Ventures
May 9, 2024
Diana Melencio discusses the fusion of past and future shopping experiences, highlighting the evolution of malls in the digital era. She explores consumer benchmarks in the beauty industry and emerging trends in consumer health products. The podcast also delves into XRC Labs' investment approach, market changes, and personal book inspirations.
01:06:05
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Quick takeaways
- Malls are transforming into community hubs to enhance shopping experiences and optimize retail space.
- Retailers are experimenting with showroom models and interactive experiences to cater to evolving consumer demands.
Deep dives
The Future of Malls and Retail Experience
With evolving consumer behavior and the rise of online shopping, malls are reimagining themselves as community centers. Companies like XRC Ventures are exploring ways to bring people back to malls by optimizing unused retail space and enhancing the shopping experience. The focus is on creating community aspects and bringing back the joy of interacting with products in-store.
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