The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands cover image

The Fusion of Past & Future Shopping Experiences, Insights from Brand Capital Fund's Consumer VC Benchmarks Report with Diana Melencio at XRC Ventures

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands

CHAPTER

Investment Dynamics in Technology and Consumer Brands

This chapter dives into the investment makeup of the LP basis, covering opportunities in technology and enterprise software companies. It explores challenges in balancing consumer brands and tech investments, successful exit strategies, fundraising tactics, and portfolio management decisions for both sectors.

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