The Fusion of Past & Future Shopping Experiences, Insights from Brand Capital Fund's Consumer VC Benchmarks Report with Diana Melencio at XRC Ventures
The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
The Evolution of Malls in the Digital Era
The chapter explores the transformation of traditional malls in the digital age, emphasizing the need for unique in-store experiences and a sense of community to attract foot traffic. It discusses strategies like incorporating kiosks and interactive showrooms to enhance the shopping experience and optimize retail spaces. The conversation also touches on asset-light models and the challenges faced by retailers in adopting advanced technologies for a seamless shopping experience.
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