AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Today In History with The Retrospectors
Marathon Begat Snickers
Jul 19, 2024
Discover the intriguing history behind the Snickers bar, originally known as Marathon in the UK until a name change in 1990. Explore the strategic branding decisions that sparked nostalgia and debate among chocolate lovers. Dive into the marketing evolution of Snickers, highlighting its clever ads that play on themes of masculinity and camaraderie. Learn about Frank Mars' curious naming choices and the cultural impact these iconic candy bars have had over time.
11:08
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- The rebranding of Marathon to Snickers in the UK illustrates the impact of unified global branding strategies on consumer perception and nostalgia.
- Snickers' marketing effectively leveraged hyper-masculine identities and cultural narratives, resulting in increased sales and a strong brand identity.
Deep dives
The Renaming of the Marathon Bar
In 1990, Mars Incorporated decided to rename the Marathon Chocolate Bar to Snickers in the UK, aligning it with the rest of the world. The original name had been a topic of nostalgia and debate, with many consumers expressing a preference for the Marathon name. This name change reflects the broader trend of creating 'Euro brands' in anticipation of the European Union's single market, allowing for unified branding across multiple countries. The rebranding aimed to simplify marketing and foster global recognition for the product.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode