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4min chapter
Marathon Begat Snickers
Today In History with The Retrospectors
Intro
This chapter explores Mars' decision to rename the Marathon Chocolate Bar to Snickers in 1990, examining the public's nostalgic response and the cultural implications of the change. The discussion highlights the strategic reasons behind unifying the brand globally and the emotional reactions it triggered among devoted fans.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode