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4min chapter
Marathon Begat Snickers
Today In History with The Retrospectors
The Marketing of Masculinity: Snickers and Its Evolution
This chapter explores the marketing strategies behind the Snickers bar, particularly the launch of Snickers Charged in 2008. It highlights advertising tactics that leverage themes of masculinity and camaraderie, as well as the historical context of chocolate and peanut combinations.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode