Tom Bilyeu's Mindset Playbook Tom Bilyeu on the London Real with Brian Rose
Sep 11, 2025
Tom Bilyeu, an entrepreneur and co-founder of Quest Nutrition, shares his experiences transitioning from a fixed mindset to a growth mindset. He reflects on the challenges he faced while living in London and the personal growth that followed. Bilyeu emphasizes the importance of reframing failures as learning opportunities and developing a strong brand identity in business. He also discusses how understanding your purpose can drive personal and professional success, urging listeners to prioritize authenticity over financial gains.
02:09:24
From Broke And Cold To Starting Over
- Tom moved to London broke, cold, and plagued by laziness before his mindset shift transformed his life.
- Living in London was magical but coincided with a personal struggle that catalyzed his growth journey.
Mindset Over Background
- Tom saw hiring in Compton expose how mindset, not criminal records, blocks people's chances to succeed.
- That drove his mission to change narratives via media to give people a growth mindset and opportunity.
Change Beliefs With Narrative
- Use narrative (books, TV, movies, games) to change beliefs because people assimilate disruptive ideas through stories.
- Build media that delivers empowering narratives to reframe what people believe is possible.
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Intro
00:00 • 2min
Journey from Fixed to Growth Mindset in Entrepreneurship
01:50 • 4min
Reflections on Personal Growth in London
05:22 • 10min
The Hero's Journey: Transforming Failures into Strengths
15:27 • 2min
Principles of Personal Growth
17:38 • 9min
Navigating Brand Identity and Growth
26:11 • 5min
Branding and Merchandising in Media
31:09 • 14min
The Power of Purpose in Media and Growth
44:41 • 26min
The Power of Execution and Branding
01:11:05 • 8min
Redefining Success: Beyond Money
01:18:40 • 29min
The Power of Viral Insights
01:47:43 • 9min
Transformative Conversations and Mindset Shifts
01:56:15 • 5min
Navigating Identity and Creativity in Gen Z
02:01:19 • 7min
Building a Community Through Shared Values
02:08:20 • 3min
#4
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Man's Search for Meaning
Viktor Frankl
The book is divided into two parts.
The first part recounts Frankl's harrowing experiences as a prisoner in Nazi concentration camps, including Auschwitz, between 1942 and 1945.
He describes the inhumane conditions and the psychological and emotional struggles of the prisoners.
The second part introduces Frankl's theory of logotherapy, which posits that the primary human drive is the search for meaning, rather than pleasure.
Frankl argues that meaning can be found through three main avenues: work (doing something significant), love (caring for another), and suffering (finding meaning in one's own suffering).
The book emphasizes the importance of finding purpose and meaning in life, even in the most adverse conditions, as a key factor in survival and personal growth.
#1702
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Living with a SEAL
Jesse Itzler
In 'Living with a SEAL,' Jesse Itzler chronicles his experience of hiring Navy SEAL David Goggins to live with him and his family for 31 days to transform his physical fitness and mental toughness.
The book details the rigorous training regimen imposed by Goggins, who is referred to as 'SEAL' throughout the narrative.
Itzler's journey is marked by intense workouts, humorous moments, and significant personal growth.
The book emphasizes themes such as respect, minimalism, and total commitment, showcasing the transformative impact of pushing beyond one's perceived limits.
#8
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The obstacle is the way
Ryan Holiday
In 'The Obstacle Is the Way', Ryan Holiday presents a framework for turning obstacles into successes.
Drawing from the philosophy of Stoicism and the writings of Marcus Aurelius, Holiday outlines three disciplines: perception, action, and will.
He illustrates these principles with historical anecdotes from figures such as John D. Rockefeller, Amelia Earhart, Ulysses S. Grant, and Steve Jobs.
The book emphasizes the importance of perception in shaping one's response to obstacles, the need for intentional and creative action, and the cultivation of will to persist through challenges.
Holiday argues that by adopting these Stoic principles, individuals can transform their obstacles into opportunities for growth and success.
#36
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Ego is the Enemy
Ryan Holiday
In *Ego Is the Enemy*, Ryan Holiday delves into the concept of ego and its detrimental effects on personal and professional success.
The book is divided into three sections: Aspiration, Success, and Failure, each offering valuable lessons and perspectives.
Holiday draws on a vast array of stories and examples from literature, philosophy, and history, featuring figures such as George Marshall, Jackie Robinson, Katharine Graham, Bill Belichick, and Eleanor Roosevelt.
These individuals achieved great success by conquering their own egos, and their strategies and tactics are presented as models for readers.
The book emphasizes the importance of staying grounded, continually learning, and embracing a mindset of growth rather than letting ego hinder development.
#615
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This is water
Some Thoughts, Delivered on a Significant Occasion, about Living a Compassionate Life
David Foster Wallace
This book is a transcript of the only public speech David Foster Wallace gave on his views on life, delivered as a commencement address at Kenyon College in 2005.
The speech delves into the difficulties of empathy, the unimportance of being well-adjusted, and the apparent loneliness of adult life.
Wallace argues that true freedom comes from the ability to be fully conscious and sympathetic, and he emphasizes the importance of learning how to think and exercise control over one's thoughts.
The speech is known for its blend of casual humor, exacting intellect, and practical philosophy, offering advice that renews readers with every reading.
After his death, the speech became a treasured piece of writing, reprinted in various publications and widely discussed online.
#14
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Sapiens
A Brief History of Humankind
Yuval Noah Harari
This book surveys the history of humankind from the Stone Age to the 21st century, focusing on Homo sapiens.
It divides human history into four major parts: the Cognitive Revolution, the Agricultural Revolution, the Unification of Humankind, and the Scientific Revolution.
Harari argues that Homo sapiens dominate the world due to their unique ability to cooperate in large numbers through beliefs in imagined realities such as gods, nations, money, and human rights.
The book also examines the impact of human activities on the global ecosystem and speculates on the future of humanity, including the potential for genetic engineering and non-organic life.
#56
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Start with Why
How Great Leaders Inspire Everyone to Take Action
Simon Sinek
In 'Start with Why', Simon Sinek introduces the concept of 'The Golden Circle', which consists of 'Why', 'How', and 'What'.
He argues that successful leaders and organizations start with their purpose or 'Why', which inspires loyalty and trust.
Sinek uses examples such as Apple, Martin Luther King Jr., and the Wright Brothers to illustrate how this approach can lead to significant influence and success.
The book emphasizes the importance of leadership and purpose in inspiring others and achieving long-term success.
#117
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Homo Deus
A Brief History of Tomorrow
Yuval Noah Harari
In 'Homo Deus: A Brief History of Tomorrow', Yuval Noah Harari examines the future of humanity, predicting that in the 21st century, humans will strive for happiness, immortality, and god-like powers.
The book discusses how technological developments, such as artificial intelligence and genetic engineering, will shape human society.
Harari speculates on the possibilities of overcoming death, creating artificial life, and the potential risks and philosophical implications of these advancements.
He also explores the impact of humanism, individualism, and transhumanism on our future and questions the continued dominance of humans in a world increasingly driven by data and algorithms.
#443
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Fifty Shades of Grey
E. L. James
The novel follows Anastasia Steele, a literature student, as she interviews Christian Grey, a young and enigmatic entrepreneur.
Their encounter leads to a complex and passionate affair, where Ana is introduced to Christian's world of BDSM and must navigate her own desires and boundaries.
The story explores themes of control, submission, and the deepening emotional relationship between the two characters, despite Christian's dark past and his need for dominance.
#461
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The Power of Myth
Joseph Campbell
This book is derived from a series of television interviews between Joseph Campbell and Bill Moyers, aired in 1988.
It delves into the universal themes and functions of myths across various cultures, highlighting their role in uniting communities, explaining social, cosmological, and spiritual realities, and guiding individuals through life's significant stages.
Campbell discusses how myths help people understand common human experiences such as love, death, and the search for meaning.
He also addresses the modern world's disconnection from mythological narratives and the consequences this has on individual and societal well-being.
The book emphasizes the importance of myths in providing a framework for life, fostering community identity, and helping individuals navigate life's transitions and challenges.
This is a rebroadcast of Tom Bilyeu's interview at the London Real. Tom talks about his struggles with a fixed mindset when living in London, why he branched off from Inside Quest to Impact Theory, and the books and tools that helped him develop a growth mindset.
Original air date: 7-15-17
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