Wild Hearts

Holly Cardew, Founder and CEO of Carted on connecting shoppers to every product on the planet

Dec 19, 2023

Holly Cardew, Founder and CEO of Carted, talks about revolutionizing shopping by standardizing and organizing products into a shoppable knowledge graph. The podcast explores the challenges of developing Vop for TikTok, creating a multi-merchant checkout, the rise of universal commerce, and the launch of the Swirl consumer app. It also discusses the power of packaging and branding, building a business, and the pros and cons of remote work.

01:05:52

Episode guests

Holly Cardew

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Carted aims to disrupt the current commerce landscape by creating a centralized and standardized product database to empower shoppers and enable them to seamlessly buy products from various digital surfaces.

Swirl, a consumer app by Carted, streamlines the shopping experience by allowing users to save and compare products from any website or app, and receive notifications about price changes and sales.

Cardid Elements is a low-code, no-code builder developed by Carted to simplify the integration process for developers and accelerate adoption of its API.

Deep dives

Cardid's Vision for Universal Commerce

Cardid's vision is to build the world's largest product database that's searchable, shoppable, and personalized, enabling shoppers to find the exact products they want, however they like to shop, wherever they are on the internet. They aim to disrupt the current commerce landscape, which is mainly focused on individual merchant websites or marketplaces like Amazon and Google Shopping. By creating a centralized and standardized product database, Cardid aims to empower shoppers to make informed purchasing decisions and seamlessly buy products from various digital surfaces.

Introduction

2min

The Power of Packaging and Branding

2min

Building a Business and Finding Fulfillment in Challenges

22min

Developing Vop: A Solution for Product Tagging on TikTok

2min

Creating a Multi-Merchant Checkout and Enabling New Commerce Experiences

2min

The Rise of Universal Commerce and Challenges in the User Journey

11min

Launching the Swirl Consumer App

13min

Remote work versus in-person work

13min

Forget what you think you know about building a new e-commerce experience because Carted sees the world differently. It’s a world where the merchant is no longer the only focus for commerce innovation.

In this episode, we talk to Holly Cardew, Carted’s Founder, about how they are changing the future of shopping by standardising and organising the world’s products into a shoppable knowledge graph.

In Carted’s new ecosystem, shoppers are at the centre, and non-traditional commerce platforms will become the new vehicles for the world’s best contextual shopping experiences. As with all big, hard things - the journey is not linear. We touch on the beginnings of their product graph API with permissionless integrations and standardising a billion products, how that led to building a new multi-merchant contextual commerce experience for publishers - and then to where they are today with their consumer-facing API implementation, Swurl.

All of these forked paths have led the team to exactly where they need to be.

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Wild Hearts

Holly Cardew, Founder and CEO of Carted on connecting shoppers to every product on the planet

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Cardid's Vision for Universal Commerce

Introduction of Swirl and its Purpose

Building Cardid Elements for Faster Implementation

Transition to Remote Work and Its Challenges

Raising Venture Funding and Its Impact

Remember Everything You Learn from Podcasts