
Holly Cardew, Founder and CEO of Carted on connecting shoppers to every product on the planet
Wild Hearts
The Rise of Universal Commerce and Challenges in the User Journey
This chapter explores the concept of universal commerce and the challenges in the user journey of finding and purchasing products. It discusses the need for standardized product data and information, as well as the limitations of current shopping platforms like Instagram. The speakers also highlight the advantage of Carted's browsing feature and the challenges faced by the engineering team in building a universal commerce experience.
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