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Holly Cardew, Founder and CEO of Carted on connecting shoppers to every product on the planet

Wild Hearts

CHAPTER

Developing Vop: A Solution for Product Tagging on TikTok

This chapter discusses the development of Vop, an app created to solve the problem of redirecting TikTok viewers to the products featured in videos. The speaker explains how the app, originally called Tock Shop, allowed brands to tag their TikTok content with products and create a TikTok shop on their website.

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