The WARC Podcast

Marketing Truth #4: Maximize reach to achieve the greatest impact

Apr 25, 2024
Guest
Ilana Wiles
Alana Wiles, Ally Financial's director of strategic media planning, discusses optimizing media reach, targeting adult Gen Z, aligning creative and media teams, shifting from linear TV to streaming platforms, and maximizing impact through strong creative ads and media choices.
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Episode notes
1
Intro
00:00 • 2min
2
Optimizing Media Reach for Effective Campaigns at Ally Financial
01:35 • 4min
3
Strategies to Reach Adult Gen Z and Inclusive Marketing Initiatives
05:41 • 21min
4
Aligning Creative and Media Teams for Effective Campaign Messaging
26:44 • 2min
5
Navigating the Shift from Linear TV to Streaming Platforms for Ad Campaigns
29:02 • 1min
6
Maximizing Impact through Strong Creative Ads and Media Choices
30:30 • 9min