Ilana Wiles
Ally Financial's director of strategic media planning
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Apr 25, 2024 • 39min
Marketing Truth #4: Maximize reach to achieve the greatest impact
Alana Wiles, Ally Financial's director of strategic media planning, discusses optimizing media reach, targeting adult Gen Z, aligning creative and media teams, shifting from linear TV to streaming platforms, and maximizing impact through strong creative ads and media choices.
