Marketing Truth #4: Maximize reach to achieve the greatest impact
The WARC Podcast
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Optimizing Media Reach for Effective Campaigns at Ally Financial
Alana Wiles, Director of Strategic Media Planning at Ally Financial, shares insights on building campaigns with effective reach, determining frequency levels, and assessing impact for strategic optimizations. The chapter emphasizes the importance of incorporating reach into media strategies tailored for different objectives and target audiences.
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