

The $150M Franchise That Almost Went Bankrupt | Carmelo Marsala
May 29, 2025
Carmelo Marsala, founder of Spray-Net, talks about his journey from a student painting gig to running a $150M franchise across North America. He shares how innovative patented chemistry revolutionized the painting industry and discusses the intense challenges of franchising, including a near $1M payroll crisis. The conversation highlights the importance of structured support for franchisees and balancing personal finances with business growth. Carmelo's insights on scaling and navigating the ups and downs of entrepreneurship are incredibly engaging.
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SprayNet's Factory Origin Story
- Carmelo Marsala invented SprayNet by adapting factory painting methods to onsite applications.
- He discovered custom chemistry was needed to adjust drying times for durability on diverse surfaces onsite.
Revolutionary Roof Protection
- SprayNet's roof coating sprays resin-enveloped granules to replace worn roof granules.
- This method prolongs roof life and maintains appearance as a true replacement alternative.
Custom Chemistry for Perfect Finish
- SprayNet customizes paint chemistry by substrate and weather conditions on site.
- Adjusting drying times optimizes adhesion for durable, factory-quality finishes.