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The $150M Franchise That Almost Went Bankrupt | Carmelo Marsala

Wealthy Way

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Innovative Roofing and Painting Solutions

This chapter explores a patented roofing solution that rejuvenates asphalt shingled roofs by reapplying protective granules, significantly extending their lifespan at reduced costs. It also discusses the development of custom paint formulations aimed at enhancing exterior durability, tailored for varying weather conditions and surfaces. The narrative highlights the entrepreneurial journey of a franchise specializing in these innovative solutions, detailing growth, challenges, and successful brand exposure.

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